Direct Mail Facts
1. Direct mail remains the largest single direct marketing expenditure. In fact, in the year 2012, “traditional offline marketing” (which includes direct mailers) was a $93.6 billion industry. (Experian Data Quality)
2. A survey by the International Communications Research revealed that 73% of consumers actually prefer traditional mail over other advertising methods.
3. Direct mail has a 25% response rate compared to email, which only yields a 23% response rate (Harvard Business Review).
4. Four-fifths (79%) of consumers will act on direct mail immediately compared to only 45% who say they deal with email straightaway. October 2013 (Direct Marketing Association)
5. 57% of people say they are most likely to remember a message by mail. (Central Mailing Services, Ltd)
6. Over three quarters of direct mail is opened by recipients and 63% read the contents. (Direct Mail Information Service)
7. 39% of customers say they try a new business because of their direct mail advertising. (Direct Marketing Association)
8. In a survey by Mail Print, 70% of people said after receiving a mailer from a business they had stopped using, they renewed their relationships with them.
9. According to the Direct Marketing Association, after receiving a mailer, 44% of people visit the brands website, 34% search for them online, 26% save it for future reference.
10. 59% of U.S. respondents agreed with the following statement: “I enjoy getting postal mail from brands about new products.” (Epsilon 2012 Channel Preference Study)
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