International Women’s Day
Happy International Women's Day! Who run the world? Yeah, you know. “I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyoncé Here at Ray Rico Freelance - a company made up of mostly women - we wanted to celebrate the women who...
Ray Rico Freelance Launches Web, Social Channels for End HIV 901
End HIV 901, the St. Jude-led community coalition, aims to achieve zero HIV transmissions by 2030 BY JOAN ALLISON With leading centers for children’s cancer research, organ transplantation, and stroke and cardiac centers, Memphis is a leader in the nation’s healthcare...
Call Tracking 1010
BY RAY RICO - What is call tracking? Call tracking is the process of determining how callers found your business. Marketing and sales can use call tracking data to measure the success of campaigns. Should I use call tracking phone numbers on all my marketing? As...
Celebrating Black Memphians in History – Part 2
Happy Black History Month! We hope you are educating yourself on this country’s amazing Black heroes and achievers. Earlier this month, we shared the first part of our Celebrating Black Memphians blog, and here we are with part two. There are so many incredible people...
Celebrating Black Memphians in History – Part 1
Happy Black History Month! Here at Ray Rico Freelance, we are proud to be based in Memphis - in the heart of the Cooper-Young community, specifically. This Black History Month, we wanted to shine a spotlight on Black Memphians from history who made an impact on this...
Workaversary: Daphne Butler
Daphne Butler makes Ray Rico Freelance look good. Daphne is our Art Director, and she creates wonderfully eye-catching logos, graphics and other designs for the agency and our clients. Need proof of Daphne's awesomeness? Well, check out a few of the awesome designs...
Feel the Bernie Memes
Unless you've been under a rock this week, there's no doubt you've seen U.S. Senator Bernie Sanders on the "Friends" couch, in front of the "I Love Memphis" sign, chilling with the "Golden Girls," at the table for the Last Supper, and just about everywhere else that...
Profanity in Marketing – Is it Effin’ Worth It?
Well, s#!t. Should you use profanity in marketing? Old school marketers - and probably your mama - would say no. Keep your tone professional! Stay family-friendly. Make your copy as accessible and appealing to everyone as possible. That’s all excellent advice. But,...
Workaversary: Randall Sloan
Randall Sloan knows how much work we do at Ray Rico Freelance. He's our Traffic Manager, and he keeps close tabs on our projects, to-do lists, assignments, and files. That being said, he doesn't know we're taking time out of our busy schedules today to celebrate his...
What Is a Responsive Logo?
BY RAY RICO AND DAPHNE BUTLER - A responsive logo is a logo whose design elements vary slightly depending on the device or screen size they are displayed on without sacrificing brand identity. The design elements in question could be icons or symbols, business names...
Ray Rico Freelance’s 31 Days of Kindness
A simple act of kindness goes a long way, especially in a year as tumultuous as 2020. The Ray Rico Freelance team has come up with 31 ideas to spread some kindness during this holiday season. Of course, none of these are really tied to a specific day - you can mix...
Giving Thanks with Ray Rico Freelance
2020 has been quite a ride, with ups and downs for everyone. If this year has taught us anything, it is the importance of giving thanks for all we have. We are thankful for you, our customers, community, friends, and family. Your continued support and encouragement...
Thanksgiving Recipes, RRF Style
The Ray Rico Freelance team are your Memphis marketing experts - but we're pretty good in the kitchen, too. In celebration of the upcoming holiday season, the team is sharing their favorite Thanksgiving recipes. We hope you find something that adds a little something...
Ray Rico Freelance Kicks Off 14th Year of Business
Picture it: Memphis, 2007. Ray Rico Freelance is born. A hard-working young entrepreneur Ray Rico establishes his very own marketing agency, Ray Rico Freelance, in November 2007. The agency began with just Rico in his own home in Memphis. Over these 13 years, the...
Color in Marketing
There’s something in your marketing that is louder than your copy, your graphics and your advertising budget. It’s color.
Exploring the ‘Exploratorium’
We all need a break from reality - especially this year - and this month the Ray Rico Freelance team took that break at Baron Von Opperbean's Exploratorium of Magic, Science and the Multiverse. Whew! That's a mouthful! Baron Von Opperbean's Exploratorium of Magic,...
Be a Good Neighbor, This Month and Always
September 28 is National Good Neighbor Day (and NextDoor has declared September as Neighbor Month – more on that in a bit). We’re a part of the Cooper-Young neighborhood in Memphis, and that’s a colorful, proud, friendly neighborhood that we are so proud to be a part of. Being a good neighbor is something we take seriously, not just personally, but professionally as well.
Building a Legacy of LGBT + Latinx Equity by Celebrating Life-Long Work
By Ray Rico From September 15 to October 15, we celebrate National Hispanic Heritage Month. This is a time to recognize the contributions Hispanic Americans make to our community and the work we do, and to celebrate our culture. Starting from the bottom As a young...
Instagram introduces ‘Reels’ to its users amid talk of a possible TikTok ban in the US
Surprise! TikTok now has competition! Two days ago, Instagram released 'Reels,' a short video platform similar to the popular TikTok app. With its release, Instagram is set to fill the short video void if TikTok is banned in the U.S.Don’t get excited if you’re a...
Our favorite Ted Talks
Have you ever seen a Ted Talk that really resonated with you? Ted Talks are an amazing way to learn insider information from professionals. As a marketing agency, we are always looking for new ways to improve our services for our clients. Take a look at our favorite...