What I Learned At NLGJA 2018 National Convention
Joan Allison, our Senior Graphic Designer, attended a conference in Palm Springs, California with our Boss Man, Rico last week. The NLGJA 2018 National Convention is an event where more than 350 journalists, news executives, communications professionals and educators...
Nike’s Colin Kaepernick Decision is a Brilliant Move: Here’s Why
One thing is certain, Nike's deal was controversial but any Advertising Agency can tell you that it was also strategic. Their newest Just Do It campaign featured a close up image of Kaepernick with the words "Believe in Something. Even if it means sacrificing...
Intern Spotlight: Dana Cooper
I've written about the significance of our Agency employees several times but, today, I'd like to reflect on the importance of our Internship Program and the woman, Dana Cooper, who set the bar really high as our first intern. Creating an Internship Program is...
Employee Spotlight: Joan Allison
When you work in a small Digital Agency, the leadership has a vested interest in the day-to-day operations of the business. We employees find ourselves regularly having check-ins with Rico, the owner, who often rolls up his sleeves to dive in or provide insight on...
33 Digital Marketing Facts You Didn’t Know
Employee Spotlight: Randall Sloan
As Digital Agencies go, we've amassed an array of personalities. We have our Creatives, our Techies, and our Execs. But when it comes to bringing all of these personalities together, there is no role more vital to the success of a full-scale Digital Agency than the...
Content Marketing; What’s the Big Idea?
When I tell people what I do, I'm often met with a quizzical look. The furrow of many a brow has deepened as I continued to explain what it is I do on a daily basis. I'm not offended by this. I'm a Digital Marketer and I have a plethora of confusing words to contend...
Employee Spotlight: Daphne Butler
At Ray Rico Freelance, we value relationships. We are proud to acknowledge that our employees love working here for many reasons -- including our love for creativity, amazing clients, dedication to the skill development of our crew. I think that the primary reason we...
HIPAA + Social Media: Is Your Organization Compliant?
"Our mind is of 3 categories: what we know, what we don’t know, and what we don’t know we don’t know. Not knowing is unfortunate; not knowing that we don’t know is tragic." - W. Erhart Often times in life, I find myself coming back to the sage wisdom in the quote...
15 Reasons Your Business should use Visual Content Marketing
I love exploring the world. I spend a good portion of my day thinking about when and where my next trip will be. This is the primary reason that I follow Travel Influencers across all social platforms — especially those that are more visual like Instagram, Facebook...
PHILLIP ASHLEY PRIVATE LABELS
When Memphis-based designer chocolatier Chef Phillip Ashley Rix of Phillip Ashley Chocolates was looking to create private labels for his collaboration with Old Dominick Distillery, we jumped at the chance to tackle his creative vision. Drawing inspiration from luxury...
FIVE REASONS WHY OUR TEAM ROCKS
We have an incredible team. It is like a warm and wonderful soup, full of talented, passionate individuals with different flavors and perspectives. We all share some notes, there’s a common thread among us, but there is also a real richness and depth to our group. We...
HAPPY THANKSGIVING FROM RAY RICO FREELANCE
In this time of gratitude, we give thanks for you. We value your patronage and appreciate your confidence in us. Counting you among our customers is something we are especially grateful for. On behalf of all of us at Ray Rico Freelance, we wish you a very Happy...
Why Does An Effective Marketing Strategy Include Print
In a world where everything is digital including digital marketing, the world of print according to most seems to be dwindling. We feel it is far from the truth. Yes, digital marketing is great. The cost is fairly low. It is almost instantaneous. Its reach is...
Latino Memphis Day of the Dead Fiesta
The Columns was a fitting atmosphere for last Friday night’s Latino Memphis Day of the Dead Fiesta. The room with it's, architectural columns and colorful lights, was filled with artful and festive decor, great music & food and beautiful people. The signature...
WHAT IS GEO FENCING MARKETING AND WHY YOUR BRAND SHOULD BE USING IT?
Today’s age of owning and sustaining a business means staying aware of the ever changing dynamics in technology. Let’s face it--smartphones changed everything. Look at the shift as business owners to connect and capture an audience or customer that you may not have...
The Importance of Branding Business on Stationery Suite
Pivotal points in business often arise where you need to implement new marketing strategies to attain different results. You may run a new advertising campaign on radio, create a social media marketing campaign using a cool hashtag, or even go as far as unfolding...
CLIENT WORK | LATINO MEMPHIS
LATINO MEMPHIS print | direct mail | direct mail edit Latino Memphis came to Ray Rico Freelance to print promotional materials for their Day of the Dead Feista signature fundraising event. We knew the importance and the value of printing marketing materials to...
MEMPHIS FLYER BEST OF MEMPHIS | BEST OF MEMPHIS CREATIVE AGENCY WINNER
Our vision is to create, educate and promote our clients in every way which yields lasting relationships. Relationships with our clients and the creative community in which we work and play are equally highly valued. We are always humbly honored to be recognized by...
Eat the dessert. Buy the dress. Be a big tipper.
Over the weekend, Memphis suffered an awful nasty blow from mother nature. It has left many without power and several with significant damage. One of the things that I have noticed through my feeds, though, is how neighborly many of my friends have been. They have...
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