How to Use SEO in Your Digital Marketing Plan

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Are you a small business looking to create a successful digital marketing plan? Knowing how to use SEO (Search Engine Optimization) is vital to driving traffic to your website and should be a priority in any digital marketing plan.

In its basic form, SEO is optimizing content to increase your website’s visibility on search engines like Google. SEO can be a bit overwhelming for beginners, but there are some simple steps you can take to get started.

First, create content that is targeted to your audience. Think about the keywords and phrases that best describe your business and use them in your content. This will help search engines understand your website and provide users with more relevant search results.

Next, optimize your website for mobile devices. With more and more people using their phones to search the internet, ensure your website is optimized for mobile devices. This includes ensuring that your website is easy to read and navigate and ensuring images and videos are correctly sized.


Lastly, set up Google Analytics. This tool allows you to track your website’s performance and see which content performs best. With this information, you can make changes to your content to ensure it is optimized for SEO.

By following these tips, you can ensure that your digital marketing plan is optimized for SEO and that your website is reaching its full potential. When done correctly, SEO can be an invaluable tool for any small business looking to increase website traffic and conversions.

Ray Rico has professionally worked in marketing, advertising, and publishing since 1997. Before his corporate career, he freelanced professionally and opened his marketing firm. Rico worked for over fifteen years in print publications. He is a marketing professional and a valued advisor for the LGBT+ and Latinx communities.

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