Hurd Customs found us by an online search. That’s how they knew we would be a good fit for their growing enterprises. The Hurds’ came to us needing their websites rebuilt with a new style and fresh look. They own a construction and roofing company Hurd Construction & Paint as well as a cabinet and custom furniture company, Hurd Customs.
As we have worked intimately with the client, we began to establish a consistent brand image and visual aesthetic to build catalogs for a better customer experience. We earned their trust and helped guide and develop a new company called Hurd Reclaimed which was born from Hurd Customs. More recently, the group has opened two additional businesses – Boondocks Down South, an apparel company and Crazy Donkey Tex Mex, a restaurant. Currently, we are working on logo branding, websites, menus, POS signage, etc. for these two new businesses.
We worked closely with Hurd Customs to refresh aspects of their brand design and marketing. Reclaiming history for generations to come is the company’s branded message. We wanted to stay true to the company’s history and also update the style and brand elements. Developing a consistent visual message for them was our ultimate goal. Our graphic designers strengthened the client’s logo merging traditional design and modern typography. The new website and catalog layout streamlined the process of customers seeing the client’s work and pricing. It also made it much easier for the client to tell their story.
