Tag: graphic design

Direct Mail Facts

Direct Mail Facts 1. Direct mail remains the largest single direct marketing expenditure. In fact, in the year 2012, “traditional offline marketing” (which includes direct

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Most Common File Formats

Most Common File Formats EPS A vector file requiring PostScript language to draw its image. You must have a specific software application to create an

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DPI and PPI

DPI and PPI The more dots per inch, the better quality the printed image will be. Resolution is another key term that is often confused.

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CMYK vs. RBG

CMYK vs. RGB CMYK stands for Cyan, Magenta, Yellow, Key (Black) RGB stands for Red, Green, Blue CMYK is the standard color mode for sending

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