A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
You could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.
The identity or ‘image’ of a company is made up of many visual devices:
A logo is for… identification.
A logo identifies a company or product via the use of a mark, flag, symbol or signature.
Brand –The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo – Identifies a business in its simplest form via the use of a mark or icon.
Original story from http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/
We are certain her skills will exceed your expectations. On behalf of our team, please join us in welcoming her! – Ray Rico
December 5th, we celebrated our Holiday Anniversary Party. You are the reason we love what we do, so we make this toast to you. We have been in business for 6 years now (here in the offices in Cooper-Young for 1 year) and toasting to lucky 7. Thanks to everyone who came out to help us celebrate. We <3 you!
For two years in a row we have been happy to align ourselves with Leadership Memphis. A graduate of the Spring 2010 class, Principal Ray Rico knows the importance of promoting Memphis and how helping to retain young professionals here is. “Going through the program helped not only enlighten me about what was going on in my community but it allowed me the opportunity to make a difference.”
By partnering with Leadership Memphis Ray Rico Freelance has become a resourceful resource to many of the communications you receive from the organization.
Here are some things you might have seen from us.
This February, we got to partner with Agility Financial Credit Union. The first quarter they kept us pretty busy. We worked on branding and designing three separate campaigns for different programs they offered.
Check out the campaigns we did here.
The three campaigns yielded a direct mail campaign, outdoor transit advertising, front page newspaper ads, website banners, signage and even a redesigned newsletter to tout it all. Check out Agility Financial and the three campaigns we helped them kick-off this February.
• Credit Rebuilder Loan Program – Enhance your credit score in 12 mos.
• Auto Loan Recapture Program – Lower your auto intrest rate up to as low as 1.99%
• Credit Card Balance Transfer Program – Drop the debt with low balance transfer rates.
This January 2012, we got to embark on a very fun project with a long time client, Turn Her Style. At the end of 2011, planning began on how to re-launch the brand and generate a buzz. Our plan involved updating the logo, creating a TV commercial, print ads and a social media campaign.
In late January, we began production for our TV commercials. After writing and casting the roles we began production on our :30 and :60 masterpieces. The process was grueling but in the end we were happy with the way the commercials turned out and the response we got from them. Check out this funny photo. Classy, huh?
In order to re-launch the brand successfully again, we also began redesigning the website.
And our efforts on social media weren’t missed. The buzz on the commercials alone had our audience talking about Turn Her Style for months and generated calls and business.
Welcome to 2012. Thanks to everyone who helped Ray Rico Freelance have one of the most successful years yet. We look forward to another great year working with you all. 2012 is already off to a great start with lots of new projects and opportunities. Here is hoping you all make the very best of yours. Cheers!
It’s almost time for the MidSouth Pride’s Pride by the Riverside 2011 celebration. Saturday 10/15.
This year, our message for all of the festival goers is “Love who you are.” Be on the lookout for my team of beautiful peacocks in the parade and at the festival. Be sure to stop by and visit our booth, too. We’ll have some really memorable tshirts for sale, you won’t want to miss out! For full parade and festival details visit MidSouth Pride.
…and if you can’t make it to Downtown Memphis, watch the festivities as we stream LIVE video online on Saturday. Follow us on Twitter @ricoinmemphis or Like us on Facebook for the link.
Well I just got official word today that one of our longest-running clients we used to have is officially closing its doors. skirt! magazine was a monthly tabloid women’s publication distributed locally in Memphis. The magazine was touted for its local content of women leaders in the community and a guy who donned a skirt each month (hence, the name). The pages were like readable art and the magazine will be missed.
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