Tag Archives: branding
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. Brand You could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’. Identity The identity or ‘image’ of a company is made up of many visual devices: A Logo (The symbol of the entire identity & brand) Stationery (Letterhead + business card + envelopes, etc.) Marketing Collateral (Flyers, brochures, books, websites, etc.) Products & Packaging (Products sold and the packaging in which they come in) Apparel Design (Tangible clothing items that are worn by employees) Signage (Interior & exterior design) Messages & Actions (Messages conveyed via indirect or direct modes of communication) Other Communication (Audio, smell, touch, etc.) Anything visual that represents the business. Logos A logo is for… identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. Summary: Brand –The perceived emotional corporate image as a whole. Identity – The visual aspects that form part of the overall brand. Logo – Identifies a business in its simplest form via the use of a mark or icon. Original story from http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/
Meet Amanda Bolton I’d like to take this opportunity to introduce you to our newest team member, Amanda Bolton. Amanda is a University of Memphis student graduating in May 2014 with her BBA in Marketing Management. She is joining our team as our Digital Media Development Manager. She will be managing accounts and working directly with our team, clients, community partners and public in all facets of our business. Amanda moved to Memphis in 2008 and has quickly found ways to help the local community, now she’s here to help you grow your business. We are certain her skills will exceed your expectations. On behalf of our team, please join us in welcoming her! – Ray Rico Please add her contact info to your address book for future reference. Amanda Bolton Digital Media Development Manager Ray Rico Freelance 2294 Young Avenue Memphis, TN 38104 office 901.800.1172 direct 901.236.4228 email@example.com
December 5th, we celebrated our Holiday Anniversary Party. You are the reason we love what we do, so we make this toast to you. We have been in business for 6 years now (here in the offices in Cooper-Young for 1 year) and toasting to lucky 7. Thanks to everyone who came out to help us celebrate. We <3 you!
This February, we got to partner with Agility Financial Credit Union. The first quarter they kept us pretty busy. We worked on branding and designing three separate campaigns for different programs they offered. Check out the campaigns we did here. The three campaigns yielded a direct mail campaign, outdoor transit advertising, front page newspaper ads, website banners, signage and even a redesigned newsletter to tout it all. Check out Agility Financial and the three campaigns we helped them kick-off this February. • Credit Rebuilder Loan Program – Enhance your credit score in 12 mos. • Auto Loan Recapture Program – Lower your auto intrest rate up to as low as 1.99% • Credit Card Balance Transfer Program – Drop the debt with low balance transfer rates.
It’s almost time for the MidSouth Pride’s Pride by the Riverside 2011 celebration. Saturday 10/15. This year, our message for all of the festival goers is “Love who you are.” Be on the lookout for my team of beautiful peacocks in the parade and at the festival. Be sure to stop by and visit our booth, too. We’ll have some really memorable tshirts for sale, you won’t want to miss out! For full parade and festival details visit MidSouth Pride. …and if you can’t make it to Downtown Memphis, watch the festivities as we stream LIVE video online on Saturday. Follow us on Twitter @ricoinmemphis or Like us on Facebook for the link.
Well I just got official word today that one of our longest-running clients we used to have is officially closing its doors. skirt! magazine was a monthly tabloid women’s publication distributed locally in Memphis. The magazine was touted for its local content of women leaders in the community and a guy who donned a skirt each month (hence, the name). The pages were like readable art and the magazine will be missed.